by Gayane Isahakyan
On April 17, ArmenTel CJSC (Beeline brand) and SPB TV announced the launch of IPTV in Armenia. Andrey Pyatakhin, Director General of ArmenTel CJSC, said at today's press conference that IPTV is available in all the towns and 30 smaller settlements of Armenia.
"On the telecommunication market of Armenia, ArmenTel traditionally gives high priority to overall development of the infrastructure. The IPTV service is in demand even in the most remote corners of Armenia and the major part of the population has a real opportunity to connect to IPTV through Beeline. We consider investing in the towns and villages of the country to be part of our corporate policy", said Pyatakhin. He thinks that even at a conservative estimate nearly 30% of ArmenTel's customers will make use of IPTV.
SPB TV Director General Kirill Filippov, in turn, pointed out that at the initial stage the subscribers can make use of the standard television package that includes over 50 local and foreign TV channels. In the near future the tariff plans of the service will regularly be expanded and the available channels will be increased in number. The video signal formats are SD and HD. The monthly subscription fee for the standard package of channels is 3,000 AMD. The subscribers are also provided with set top boxes, which can be connected to the subscribers' internet modems through the network cable or by means of a Wi-Fi adapter. The customers can also make use of the IPTV equipment installation service for 1,700 AMD.
"The television market of Armenia is one of the most developed ones in the CIS. According to our surveys, the IPTV segment was the leader in that market in money terms in 2013. Our technologies and experience allow us to hope that we will be able to effectively compete and satisfy the population's needs for high- quality and diversified video", said Filippov.
According to ArmenTel, nearly 80% of Beeline's fixed communication subscribers in Armenia are potential users of IPTV.
ArmenTel CJSC (Beeline brand) is a member of VimpelCom Group. VimpelCom is one of the world's largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies in Russia, Italy, Ukraine, Kazakhstan, Uzbekistan, Tajikistan, Armenia, Georgia, Kyrgyzstan, Laos, Algeria, Bangladesh, Pakistan, Burundi, Zimbabwe, Central African Republic and Canada. VimpelCom's operations around the globe cover territory with a total population of approximately 753 million people. VimpelCom provides services under the "Beeline", "Kyivstar", "Wind", "Infostrada" "Mobilink", "Leo", "banglalink", "Telecel", and "Djezzy" brands. As of December 31, 2013 VimpelCom had 220 million mobile customers on a combined basis. VimpelCom is headquartered in Amsterdam, the Netherlands, and is traded on the NASDAQ Global Select Market under the symbol "VIP".
SPB TV is one of the world's leading providers of end-to-end OTT TV, IP TV and mobile TV solutions for video content delivery to multi-screen devices: mobile, tablet, desktop and TV. SPB TV solutions provide stable video delivery and playback across any wireless network, award-winning intuitive UI and effective monetization tools. SPB TV solutions are integrated by large network operators and media companies, like Amedia, MTS, StarHub, Beeline, MegaFon and preinstalled by Nokia, Motorola, HTC, Fly and Rolsen. SPB TV provides comprehensive media platform for live and on-demand television that is optimized to deliver high quality video streams for basic and premium TV programming, and can be fully hosted to reduce IT overheads and improve ROI. The intuitive interfaces of SPB TV client solutions deliver engaging viewing experiences, significantly improving the subscriber's perception of video services. To help partners to enhance the video service offer, SPB TV offers the premium entertainment content, aggregated from different content providers around the globe. SPB TV is a winner of many prestigious awards in multiple categories, including CSI Awards, Technology Europe STAR Award, Google Android Developer Challenges, Samsung bada Developer Challenges, Ovi Daily App of the Year, BlackBerry Supper Apps Challenge, and more, and today enjoys more than 30 million viewers around the world.