Newsfeed

Expert: AMD's depreciation will not prevent Armenian Government from fulfilling next year's budget

House of Representatives of Belarus ratifies agreement on Armenia's accession to Eurasian Economic Union

Prosecutor insists on life and 22-year terms for Azeri raiders

Open Days at Yerevan Brandy Company

John Heffern says Armenia has not received invitation by Millennium Challenge Corporation this year

John Heffern: The USA wants to go on stimulating reconciliation of the Armenian and Turkish peoples

ARFD: The Turkish-Azerbaijani tandem has sharply activated at the world arena

John Heffern: Agreement on Vorotan Cascade of HPPs to be signed shortly

Kazakhstan Senate ratifies treaty on Armenia's accession to EEU

Drivers of public mini-van go on being on strike because of raising fuel price

Armenian PM: There will be no more shocks on financial market

Armenia's Central Bank tries to sell $4mln but nobody buys it

Beeline to complete digitization of the network in Metsavan, Norashen and Kuchak communities

European Union launches 15 new projects in Armenia

Inga Zarafyan: Mining industry has leading positions in terms of environmental damage

Hovik Abrahamyan familiarizes himself with prices at Armenian supermarkets

Rostelecom expands network of acceptance of payments through banks

Baby born with parasitic twin fetus in Armenia

Parliament of Kazakhstan ratifies treaty on Armenia's accession to EEU

Public transport drivers in Nor-Nork District in Yerevan block road to city center

Artur Javadyan: Armenia's Central Bank is not planning prescheduled revision of its refinancing rate

Armenia's CB: AMD's hyper-depreciation has been caused by panic and speculations

Small business in Armenia to be red-listed

EBRD supports Armenia's Shen Holding with US$ 9.3 million loan

Nikol Pashinyan: It is necessary to teach some MPs from the ruling party to differentiate between the Parliament and a horse stable

VTB Bank (Armenia) and MasterCard launch a joint bonus campaign for MasterCard holders

14 more Beeline offices to be equipped with e-queue systems

Cigaronne SPS enlarges its export geography

Armenia hosted the international The Hour of Code event for the first time

Armenian National Congress and Prosperous Armenia Party not to support statement condemning attack on Aram Manukyan

Oppositionist: Latest attacks on Armenian oppositionists work style of Eurasian Economic Union

South Caucasus Railway approves investment program and business plan for 2015

Elmar Mammadyarov claims Sarsang Reservoir can trigger humanitarian, environmental and man-caused disasters

Russia's western "partners" may hang a new iron curtain over post-Soviet states

Deputy Head of Armenian nuclear power plant faces embezzlement and misappropriation charges

European expert: Shift in Russia's foreign policy from the West to the East is a pledge of the West's defeat

Ameria Group raises 30.6mln AMD through a charity auction for children needing urgent treatment

RPA disrupts Armenian Parliament's special session on Aram Manukyan case

Armenia's Prosecutor General: Arshak Svazyan was released because he did not commit any grave crime

Ruben Hakobyan: Armenian parliament must and can stop the outrage in Armenia

Eduard Sharmazanov: "Parliamentary opposition dramatizes the situation"

View from Brussels: Unlike Poland, President of Belarus has managed to strengthen his positions in Ukraine due to effective mediation

ACBA-CREDIT AGRICOLE BANK's Credit-on-the-Spot service available at Beeline offices

Armenian Parliament to hold special session on Aram Manukyan case

Man suspected of beating MP Aram Manukyan released on pledge not to leave

Nazarbayev: At the end of December, Kazakhstan will ratify Armenia's accession EEU

Parliamentary opposition launches signature campaign for extraordinary meeting to discuss attacks on oppositionists

Opposition parliamentary factions demand holding of extraordinary session because of beating up Aram Manukyan and veterans of the Karabakh war

Meghradzor Gold Company cuts production for 9 months of 2014

Police detain man suspected of beating MP Aram Manukyan

Shen Holding expands its product range with inexpensive paints

  • by Elita Babayan

  • Friday, May 30, 17:34

 Shen Holding, a major manufacturer of construction materials in Armenia, has expanded its product range with inexpensive water-dispersible paints (W1 series) and latex paints (L1 series), Edgar Arakelyan, Head of Marketing at Shen Holding, has told ArmInfo. He says that all the paints manufactured by the company, both expensive and affordable, are similarly high-quality and eco- friendly paints and that their key difference is the coverage rate.       

"We seek to cover all the price segments of the paint market. This policy enables us to enhance the affordability of our products and make them accessible for the customers with different earnings", specifies Arakelyan. He says that the company's new products are already in high demand among the consumers.  "The sales of inexpensive items have already made up 30% of the sales of their expensive analogues. We expect this index to reach 50% by late 2014", he says. 
Anna Vardanyan, Corporate Secretary of Shen Holding, points out that the company has managed to reduce the prime cost of the paints owing to the advanced technologies, growth in the local raw materials and launch of a new raw material supply chain. "We have launched direct cooperation with European suppliers and we are working with them without any mediators. Direct supplies have allowed us to considerably reduce the prime cost of the products", she says.      

According to the company, the market prices of 15 liters of inexpensive water-dispersible (W1) and latex (L1) paints are nearly AMD 9,000 and AMD 14,000, respectively. Their expensive analogues (W and L) cost nearly AMD 10,000 and AMD 18,000 per 15 liters, respectively. W1 has been available on the market since early 2014, and L1 - since early May 2014. 

To note, Shen Holding specializes in producing and selling construction materials, including paints, varnishes, concrete blocks, mixed concrete, paving slabs. The company is also active in Georgia. For the moment it is forming its own base of raw materials and has the biggest gypsum quarry in the region. To- date, Shen Holding has created over 500 jobs.

Shen Holding dates back to 1970 when the largest enterprise for state supplies of non-ferrous metals ("HayGunMet") was established. In 1995, the latter was privatized and transformed into Shen Concern CJSC. Having merged with Huntsman Building Products, Shen Concern was converted into Shen Holding which nowadays encompasses Shen Concern CJSC, Huntsman Building Products and Shen Group. 

Send to a friend

To (e-mail)


Your name


Message


Comments

View comments (0)
  • READ ALL COMMENTS
  • POST A COMMENT

Be first to comment on this article

* Indicates required fields