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Defense sure Zhirayr Sefulyan's arrest is a political order

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UNICEF Armenia launches a breast feeding campaign in Armenia

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Turkologist: Ankara has used up all its possibilities to deny Armenian Genocide

Heritage Party: Joint Air Defense with Russia is an attempt to surrender the last elements of Armenia's sovereignty

David Harutyunyan: Next conference of donors will take place in Yerevan on June 29

Frank-Walter Steinmeier to travel to Armenia on June 29

Armenians and Azerbaijanis should take efforts towards peace, Pope Francis says

Opposition MP condemns political persecution against Zhirayr Sefilyan

Ancient Armenian city Ani may become UNESCO World Heritage Site

Tickets for Russian trains can be acquired at Yerevan railway station

"We Are the Owners of Our Country" initiative picketing Parliament building opposing ratification of agreement on joint air defense system with Russia

Pope Francis: "I am happy to have visited Armenia"

Sharmazanov: OSCE MG should react very strongly to Aliyev's refusal to implement arrangements made in Vienna and St. Petersburg

Pope Francis leaves Armenia ending his pastoral visit

Pope Francis and Catholicos of All Armenians visit Khor Virap Monastery at the foot of Ararat and launch doves of peace

Aliyev says Azerbaijani armed forces seized part of Karabakh districts during April aggression

Serzh Sargsyan: Pope Francis' calls for peace and tolerance are a powerful signal for peaceful settlement of regional problems

Serzh Sargsyan: I am sure we will find the best possible option of settlement for Nagorno-Karabakh people

President of Armenia calls on Armenians worldwide to unite to settle the three fundamental issues of the Armenian people

Karekin II and Pope Francis sign Common Declaration: "We express our hope for a peaceful resolution of the issues surrounding Nagorno-Karabakh"

Armenian President: We are grateful to Pope Francis for visiting Armenia and showing warm attitude to Armenian people

Vatican reacts to Turkey’s criticism: “Pope has never been on a Crusade, he tries to build peace rather than to wage war”

Pope Francis: “May the Armenian Church walk in peace and may the communion between us be complete.”

Karekin II: The processes of secularism are intensifying, spiritual and ethical values and views are distorted, and the family structure, established by God, is being shaken

Pontifical Divine Liturgy underway in the Mother See of Holy Etchmiadzin at the St. Trdat Open Air Altar

Ilham Aliyev: Nagorno-Karabakh will never get independence

Karekin II: More practical steps must be taken by Christian churches on the road to searching for peace

Pope to Armenian people: Your sufferings are our own

Pope Francis participates in ecumenical meeting with Patriarch of Armenian Apostolic Church, Karekin II, in Yerevan

Regional

Shen Holding expands its product range with inexpensive paints

  • by Elita Babayan

  • Friday, May 30, 22:34

 Shen Holding, a major manufacturer of construction materials in Armenia, has expanded its product range with inexpensive water-dispersible paints (W1 series) and latex paints (L1 series), Edgar Arakelyan, Head of Marketing at Shen Holding, has told ArmInfo. He says that all the paints manufactured by the company, both expensive and affordable, are similarly high-quality and eco- friendly paints and that their key difference is the coverage rate.       

"We seek to cover all the price segments of the paint market. This policy enables us to enhance the affordability of our products and make them accessible for the customers with different earnings", specifies Arakelyan. He says that the company's new products are already in high demand among the consumers.  "The sales of inexpensive items have already made up 30% of the sales of their expensive analogues. We expect this index to reach 50% by late 2014", he says. 
Anna Vardanyan, Corporate Secretary of Shen Holding, points out that the company has managed to reduce the prime cost of the paints owing to the advanced technologies, growth in the local raw materials and launch of a new raw material supply chain. "We have launched direct cooperation with European suppliers and we are working with them without any mediators. Direct supplies have allowed us to considerably reduce the prime cost of the products", she says.      

According to the company, the market prices of 15 liters of inexpensive water-dispersible (W1) and latex (L1) paints are nearly AMD 9,000 and AMD 14,000, respectively. Their expensive analogues (W and L) cost nearly AMD 10,000 and AMD 18,000 per 15 liters, respectively. W1 has been available on the market since early 2014, and L1 - since early May 2014. 

To note, Shen Holding specializes in producing and selling construction materials, including paints, varnishes, concrete blocks, mixed concrete, paving slabs. The company is also active in Georgia. For the moment it is forming its own base of raw materials and has the biggest gypsum quarry in the region. To- date, Shen Holding has created over 500 jobs.

Shen Holding dates back to 1970 when the largest enterprise for state supplies of non-ferrous metals ("HayGunMet") was established. In 1995, the latter was privatized and transformed into Shen Concern CJSC. Having merged with Huntsman Building Products, Shen Concern was converted into Shen Holding which nowadays encompasses Shen Concern CJSC, Huntsman Building Products and Shen Group. 

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