February 7 has been declared the Day of using Armenian letters on the network, the press office of VivaCell-MTS has told ArmInfo. The initiative aims at preventing the loss of Armenian writing in the century of electronic communication. VivaCell-MTS has been always at the forefront of promoting the use of Armenian language. The Company is the first telecommunications operator to have come up with a technological solution to empower subscribers to enjoy the benefits of receiving communication in native language.
On July 11, 2015, VivaCell-MTS introduced innovation thanks to which VivaCell-MTS subscribers using smartphones are able to receive SMS notification messages sent by the Company in Armenian characters. Likewise, subscribers who previously used to receive a transliterated version of notification messages in Russian, started receiving them in Cyrillic (Russian) characters.
Smartphone users receive SMS notification messages in the language, which was initially configured upon their choice. The innovation is not of a commercial nature.
Also, VivaCell-MTS subscribers, who choose to settle invoice and refill prepaid account at the Company's service centers receive SMS notifications about transaction details on their mobile phones. As in the case of other SMS notification messages sent by the Company, subscribers using smartphones receive SMS notifications about the transaction details in Armenian, English or Russian characters, depending on the initial configuration, which can be changed on demand.
VivaCell-MTS (K-Telecom CJSC) is Armenia's leading telecommunications operator, having the widest 2G/3.75G/4G network reach and spreading a wide range of Voice and Data services all across Armenia. Having the best of the Armenian people interest at heart since its launch on 1st July 2005 and in a short period of time VivaCell-MTS has managed to build a nationwide network and a considerable customer base. VivaCell-MTS drives innovation and aims at always being at the forefront of any development serving the Armenian mobile communications market. The company follows the guidance provided by ISO 26000 (International Standard of Social Responsibility) and ISO/IEC 27001:2013 (Information Security Management System).
Mobile TeleSystems OJSC ("MTS") is the leading telecommunications group in Russia and the CIS, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world's fastest growing regions. Including its subsidiaries, the Group services over 100 million mobile subscribers. The Group has been awarded GSM licenses in Russia, Ukraine, Turkmenistan, Uzbekistan, Armenia and Belarus, a region that boasts a total population of more than 200 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).