by Arthur Yernjakyan
VivaCell-MTS launched the "Quartet" - a modern fiber-optic and mobile technology-based package solution for home providing IP television, Internet and fixed line, in addition to mobile phone communication, everything served in one package, the company's press-service told ArmInfo.
This day is marked with the launch of a truly revolutionary innovation in Armenia's telecommunications market. VivaCell-MTS is the first mobile operator that has started providing fiber-optic and mobile technology-based solution. "Quartet", the new offer by Armenia's leading mobile operator provides four services under one product: IP television, Internet and fixed line in addition to mobile phone communication.
The entry of the leading telecommunications operator into a totally new market segment is based on its differentiation strategy aimed at satisfying the growing demand on behalf of the corporate segment and households for high-speed unlimited internet, fixed IP telephony and IP TV. Adding mobile communication to these services for the first time in Armenia, makes the proposition truly unique. VivaCell-MTS is in an ideal position to make the best offer in the market, comprising 4 services in 1 package, owing to its competitive advantage of having the widest network coverage across the country.
Nowadays, the application of unified communications using voice-over-IP in enterprises becomes increasingly important. The technology provides an opportunity for setting up separate internal telephony network ideally suited for calling inside the head office and between the branches. Also, voice-over-IP is a cost-effective solution for making calls in the PSTN system.
"This is our response to the market demand for integrated solutions based on IP-technologies. Offering high-speed internet through fiber-optic wires, IP telephony and IP TV, as well as mobile communication all in one package, provides access to different communication technologies with maximum convenience and options of choice in different price categories. Besides, the four-in- one package solution will allow the subscribers to have one convenient bill for all services and get help with any technical issues from one reliable source. This is not the first time when the Company enters a new market, and here as well, the population will be able to enjoy the premium quality of service provided by innovations leader", VivaCell-MTS General Manager Ralph Yirikian commented.
The network was deployed in Vahakni Residential Community and the tariff plan is currently available for Vahakni residents. In the future VivaCell-MTS is planning to make 4-in one package available in other areas as well.
For more information one can visit www.mts.am or pda.mts.am mobile site, contact 111 free of charge hotline, chat with us through "111 Online", or approach one of our service centers across Armenia.
VivaCell-MTS (K-Telecom CJSC) is Armenia's leading telecommunications operator, having the widest 2G/3.75G/4G network reach and spreading a wide range of Voice and Data services all across Armenia. Having the best of the Armenian people interest at heart since its launch on 1st July 2005 and in a short period of time VivaCell-MTS has managed to build a nationwide network and a considerable customer base. VivaCell-MTS drives innovation and aims at always being at the forefront of any development serving the Armenian mobile communications market. The company follows the guidance provided by ISO 26000 (International Standard of Social Responsibility).
Mobile TeleSystems OJSC ("MTS") is the leading telecommunications group in Russia and the CIS, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world's fastest growing regions. Including its subsidiaries, the Group services over 100 million mobile subscribers. The Group has been awarded GSM licenses in Russia, Ukraine, Turkmenistan, Armenia and Belarus, a region that boasts a total population of more than 200 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).