The online charity initiative, Ice Bucket Challenge is becoming more and more popular. The participants pour cold water, upload a video of this activity in the Internet, pass the baton to another participant or make donations. The employees of Areximbank-Gazprombank Group have joined the international Ice Bucket flashmob, the Bank's press service has told ArmInfo.
"Ten employees of our Bank expressed a desire to pass the ice water test and did it on Monday in the Northern Avenue in Yerevan in the presence of numerous witnesses. The rest of the employees will make a financial contribution. The Bank already has goy a relevant box for donations, and we will transfer the funds to the Echo NGO to support kids and youth with disabilities. According to the flashmob, those who upload their video in the Internet can name the following participant. We are passing the baton to other Armenian banks", says Alexander Hakobyan, Head of Marketing and Advertising at Areximbank-Gazprombank Group, who has personally taken part in the flashmob.