by Erik Abrahamyan
For the first time in the banking market of Armenia Ardshininvestbank offers personalized bankcards - Visa Individual, the bank told ArmInfo. Visa Individual can be designed at the request of the future cardholder. This will enable Ardshininvestbank's customers get unique cards and an opportunity to express themselves and their preferences.
"A special online system of the bank's website will enable customers to upload their personal images for their Visa Individual cards or choose the one from the rich gallery available in the bank's online archive. Ardshininvestbank has had leadership positions in the Armenian card market for a long time already with over 180,000 cardholders. Our goal is to provide high quality services to all cardholders to keep our reputation of a reliable partner. Visa Individual card will meet expectations of every customer and give them an opportunity for self-expression," says Armen Gasparyan, Deputy Head, Retail Banking and Card Business Division at Ardshininvestbank.
Founded in 2002, Ardshininvestbank was among top three banks in the Armenian banking system by assets (US$671mm) as of Apr 1 2014. Ardshininvestbank serves its customers (c.220k) through its 1,081 employees, 55 branches (second largest branch network) and 92 ATMs. Ardshininvestbank is 97.23% owned by Center of Business Investments LLC and 2.77% by management.