Newsfeed

Members of Karabakh parliament made a statement to protect Levon Hayrapetyan

"Vallex" Group celebrates Miner's Day

Commandos: Levon Hayrapetyan's arrest is a result of hard work of Azerbaijani and Russian secret services

Ivan Kukhta: The government of Ukraine owns irrefutable evidence of separatists' blame for the crash of the Malaysian Boeing

According to the results of the first half of 2014, growth rates of Ameriabank's indices exceed average market level

ACBA-CREDIT ACRICOLE BANK and American Express have announced the launch of new card "The ACBA-CREDIT AGRICOLE BANK American Express® Cash Back Card"

No visa regime between Georgia and Armenia

Vahagn Hovnanyan: It is necessary to hold a protest action in front Russia's Embassy in Armenia to support Levon Hayrapetyan

Political expert: Growth of tension at the border is a regular ill-fated expression of complexes by Azerbaijan

James Warlick: The number of incidents and resulting deaths and injuries is also a setback in our efforts to work with parties to find a lasting peace

Lake Sevan is on the verge of environmental disaster

Life of the three persons injured in Kashatagh as a result of a landmine explosion is out of danger

EU welcomes ruling of Turkish Constitutional Court regarding investigation into the 2007 murder of Turkish- Armenian journalist Hrant Dink

Armavir mayor's car explodes in mine-studded territory of Kashatagh

Newspaper: Armenian oligarch's company worked in the shadow

Nagorno-Karabakh Police publish details of the case of Azeri saboteurs

Eastern Partnership countries cannot join European Union within the next 5 years

Expert: Decision to increase water release from Lake Sevan to 270 mln cu m is a shady transaction

RESO Insurance Company compensates for damage under hull insurance in 90.9% of cases

VTB Bank (Armenia) and Visa announce the launch of Summer with VTB campaign

Orange Foundation opens a Youth center in Chinari and a computer center in Zorakan in Tavush region

ICRC Yerevan Office holds negotiations to organize a meeting with Azeris detained in Armenian territory

Hakob Sanasaryan: Armenia has chosen the path of destroying its water resources

ICRC Yerevan Office maintains regular contacts with residents of borderline villages

Areximbank-Gazprombank Group's profit increases by 56.1% and capital grows to 21.9 bln AMD

Levon Ter-Petrosyan: the authorities of Armenia are going to replace the "carrot" of the PAP by the "stick"

Ankara has put forward a plan to form a free trade zone with the Customs Union

Ankara's wish to create free trade zone with Customs Union has a dim prospect for Armenia

Levon Ter-Petrosyan: The delay of Armenia's joining Eurasian Economic Union is conditioned by the demand of the EAEU to set a check point at the border to Nagornyy Karabakh

Levon Ter-Petrosyan: The reaction of the Armenian party at the Azerbaijani invasions is quite guarded and inadequate

Sharmazanov to Ter-Petrosyan: It is unacceptable to speculate the Karabakh issue for the political goals

The Golden Apricot Yerevan 11th International Film Festival has come to its end, the official website reports

Rostelecom services available in the center of Yerevan

RESO Insurance Company compensates for hailstorm-caused damage

Customer of VTB Bank (Armenia) wins a Peugeot 107 AT under a joint campaign with MasterCard

1005 residents of Nagorno-Karabakh sign an address on immediate release of Armenian businessman Levon Hayrapetyan

Ardshininvestbank cuts lombard credit and Nur Card Express rates

Nagorno-Karabakh Prosecutor General's Office: Smbat Tsakanyan was kidnapped and killed by Azeri saboteurs

Beeline and NURCARD launch new postpaid tariff plans

ACBA-Credit Agricole Bank's terminals switch to round-the-clock regime

Preparliament: Verdict against Volodya Avetisyan is the authorities' cynical gauntlet thrown against the Armenian society

Suren Babayan intends to shoot a new trilogy

Armen Martirosyan: Levon Hayrapetyan's arrest has either Azerbaijani or Armenian trace

Raffi Hovannisian: Arrest of Levon Hayrapetyan is politically motivated

Air Armenia leases Airbus 320

On July 20 Air Armenia will start flying to Moscow three times a day

Ivan Volynkin: Russia is not instigating anybody in Nagorno- Karabakh conflict

Armenia's Foreign Ministry: No Armenian citizens on board of the Malaysia Airlines passenger plane Boeing 777 that crashed in Ukraine

Armenia's Foreign Ministry: No Armenian citizens on board of the Malaysia Airlines passenger plane Boeing 777 that crashed in Ukraine

After arrest Levon Hayrapetyan's health condition has got worse

Internet services will dominate over fixed line and mobile services in the coming years

  • by Erik Abrahamyan

  • Wednesday, March 5, 17:56

 Internet services will dominate over the traditional telecom services (fixed line and mobile) in the coming years. Cable TV and Internet services have the best prospects for growth in Armenian telecom sector. These are the findings of  the "Telecommunication in Armenia" research conducted by Ameria CJSC. The March 4 presentation covered the current state, challenges and development prospects of the telecommunication industry in Armenia. A total of 1,067 Yerevan residents aged 15-69 participated in the survey. The field work period was from December 2013 till January 2014.  
'

Haykaz Fanyan, Research Consultant, pointed out that in 2013 the mobile services industry revenues (VAT exclusive) totaled AMD 111 billion or USD 271 million (4.7% year over year growth). In 2012 the mobile services retail market accounted for AMD 90.6 bn vs AMD 68.8 bn during the first nine months of 2013. The mobile services market in Armenia is predominated by the Rule of Three and Four, meaning it is a stable competitive market with the share of the largest competitor (VivaCell MTS) around 4 times higher than the market share of the runner-up (Orange Armenia). To note, there are three mobile operators in Armenia: ArmenTel (Beeline brand) and the aforementioned two companies. 

He added that in 2013 the Armenian telecom industry revenues totaled AMD 173.73 billion or $424 million (VAT exclusive). As compared with 2012, this index grew by 5% or by AMD 8.52 billion ($13 million). According to the survey, when asked, "If you could switch to another mobile operator without changing your phone number, would you take the chance?", 52.8% of the respondents replied "Definitely no", 23.02% - "Probably no", 13.11% - "Not sure", 7.9% - "Probably yes", and only 3.15% said "Definitely yes". The mobile number portability service will not affect Yerevan's mobile market significantly. Although this option could be accompanied by price and non-price competition creating resonance in the market.  
Fanyan said that if the telecom industry is conventionally divided into 3 components, the fixed line services received 13% of total revenues in 2013 (down 2 pct points versus 2012), mobile services received 64% of the revenues (no changes versus 2012), Internet services 17% (no changes versus 2012) and other services obtained 6% (down 2 pct points versus 2012).

According to Ameria's estimations, cable television services market is the most rapidly growing market in the industry.  Revenues of this subsector grew four times in 2010-2013. The year over year growth made up 25% or AMD 2.8 billion.  According to Ameria specialists' projections, the number of cable TV subscribers in Yerevan only is going to increase by 38,000 in the coming years. 43.3% of households in Yerevan use Pay TV services, and 53.5% are still using analog TV only.

Beeline (41%) is in the lead on the broadband Internet retail market of Armenia by the number of subscribers. The following players rank next: Orange (21%), ViveCell-MTS (21%), Ucom (11%), Rostelecom (1%). The main internet services used by the population of Yerevan are social and dating websites (59%), Skype, Viber and other video call services (50%), download/watch movies and music (46%). Fanyan stressed that the fixed line phone communication in Yerevan is still topical: 68.7% of fixed-line users (about 91.5% of population) aged 15-69 use fixed-line services every day.      

55% of the households in Yerevan have only one computer device. Only 8.5% of households in Yerevan possess a laptop, a tablet and a PC at the same time. On the average, there is 1.15 cell phone per one mobile services user aged 15-69 in Yerevan, with 86% having 1 cell phone only, 11.96% having two cell phones and 1.7% having three cell phones.

To note, Ameria has been conducting such surveys for 1.5 years, with each of them touching on a particular segment. 

Send to a friend

To (e-mail)


Your name


Message


Comments

View comments (0)
  • READ ALL COMMENTS
  • POST A COMMENT

Be first to comment on this article

* Indicates required fields