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YEREVAN BRANDY FACTORY INCREASED SALES VOLUME BY 10% IN 2005
Yerevan, May 23. ArmInfo. In 2005 the Yerevan Brandy Factory
increased the volume of sales by 10% - up to 4,4 million liters
against 4 million in 2004, told the ArmInfo correspondent Herve
Caroff, director general of the factory.
According to Mr. Caroff, the company is satisfied with such volume as
much time in 2005 was spent on installation of new equipment at the
factory. That is why new sorts of cognac were issued to the market
only in March 2005. He said that this quantity is optimal taking into
consideration the store of spirits which will remain unchanged for
the next few years. The director general said that Pernod Ricard
company, owner of the factory, will make investments in Russia and
Ukraine so as the consumer distinguishes the production of the
Yerevan Brandy Factory from that of others. The company is not
palnning yet to open new branches, but intends to increase the sales
in Kazakhstan, where recently Pernod Ricard representation was
opened. In this country most demanded are super premium quality
cognacs - 'Nairi' and Festive". Contacts with Kyrgyzstan and
Turkmenistan are also being enhanced.
Mr. Caroff informed that 90% of production is sold in Russia,
Ukraine, Belarus and Kazkhstan (75% in Russia only). The factory
supplies cognac also to the markets of Japan, Germany, Czech
Republic, Israel and Greece. This year export to the USA and Moldova
will be started. Opportunities of export to Britain and China are
being studied. Next year Pernod Ricard is also recommencing the
production of 'Dvin' cognac (10 years ripening, 50% alcohol). This
specific kind of cognac will be produced only at Yerevan Brandy
Factory.
Commenting on the temporary suspension of export to Russia because of
change of documentary stamps standard, the factory's director general
said that the company did not suffer much loss. An arrangement with
the Russian partner was made and shortage of Ararat cognac did not
occur in Russia.
Herve Caroff expressed satisfaction with the grapes harvest of 2005.
24 thousand tons of fresh grapes was stored and a little quantity of
wine materials, which were distilled at the plants in Armavir and
Aygevan. 28 thousand tons of grapes and 3 thousand tons of wine
materials are planned for 2006. The Yerevan Brandy Factory purchases
grapes from 4500 Armenian farmers as well as wine materials from
Armenian wine factories. Each year Pernod Ricard invests $7-8 million
in the Yerevan Brandy Factory, of which $4-5 million is spent on the
extension and modernization of the enterprise. This year investments
will be made in Aygevan and Armavir distilling plants.
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